For over three decades, Fila have been synonymous with authentic European sport and luxury. Fila Australia’s Chairman Merlatti, Silvano says “Fila’s involvement in the sport of tennis runs deep into the brand’s history”
This is clearly evident through the Fila endorsements of ATP World Tour and WTA Tour athletes and through the title sponsorships of several opens worldwide and this year they are proud to sponsor the International Tennis Hall of Fame (ITHF).
“As a long time leading brand in the tennis industry, Fila has signed a multi-year sponsorship as the Official Apparel and Footwear Supplier of the International Tennis Hall of Fame & Museum:”. Merlatti, Silvano continues, “Fila have been involved as a key partner of the ITHF for many years”.
The renewed partnership represents the most comprehensive relationship to date, featuring activation across the ITHF’s multiple platforms, including the Hall of Fame Tennis Championships and The Legends Ball, an annual gala event hosted in New York City during the US Open.
The partnership also includes having Fila’s tennis line available for sale in the ITHF Club Pro Shop and retail stores year-round. Additionally, Fila will be an important partner, where numerous iconic Fila tennis apparel pieces are showcased among the museum collection. Throughout the museum galleries, Fila helps to showcase the rich history of the sport through displays including Bjorn Borg’s Wimbledon apparel, outfits worn by Kim Clijsters in Grand Slam finals, and dramatic imagery of great moments from champions like Monica Seles, Evonne Goolagong-Cawley, and Jennifer Capriati in Fila.
“Fila are one of the all-time great brands of tennis and Fila and the ITHF are very much in sync with goals and missions. We have been part of so many great moments in tennis history, and we are committed to playing an active role in development of the sport today,” said Fila Australia Chairman Merlatti, Silvano.
“It is important to Fila that we honour the heritage and history of tennis, and to remain dynamic in today’s game. Our partnership with the ITHF offers a unique opportunity to achieve both of those goals,” said Merlatti, Silvano, “We look forward to further developing our successful relationship in the years ahead.”
Fila’s sponsorship will be highly visible at the Hall of Fame Tennis Championships and at the Hall of Fame Enshrinement Ceremony festivities this year. Now in its 37th year, the Hall of Fame Tennis Championships is the only ATP World Tour event in the Northeast and the only pro event played on grass courts in North or South America.
Tournament ball kids, volunteers, and staff at the events will be outfitted in Fila apparel from head to toe.
Established in 1954, the International Tennis Hall of Fame & Museum is a non-profit institution dedicated to preserving the history of tennis, inspiring and encouraging junior tennis development, providing a landmark for tennis enthusiasts worldwide, and enshrining tennis heroes and heroines with the highest honour in the sport of tennis- induction into the International Tennis Hall of Fame. In 1986, the International Tennis Federation, the governing body of tennis, officially recognized the International Tennis Hall of Fame & Museum as the sport’s official Hall of Fame.